Demand Generation for SaaS Companies. Part 1.

Demand Generation for SaaS Companies. Part 1.

Our Kraftblick team has started a series of articles dedicated to demand generation for SaaS companies. Initially, it was a very looong article inspired exclusively by our own experience. But we figured out no one would go through such a mammoth. So we cut it into...
B2B Local Search Marketing: A Guide to Hidden Opportunity

B2B Local Search Marketing: A Guide to Hidden Opportunity

Posted by MiriamEllis Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local...
Mapping the Overlap of SERP Feature Suggestions

Mapping the Overlap of SERP Feature Suggestions

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your...
How to Optimize Your Conversion Funnel, from ToFu to BoFu

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the...