Uncovering SEO Opportunities via Log Files

Uncovering SEO Opportunities via Log Files

Posted by RobinRozhon I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of how search engines...
Are voice assistants the future of email marketing?

Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice...
5 Real Examples of Advanced Content Promotion Strategies

5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how...
How to Implement a National Tracking Strategy

How to Implement a National Tracking Strategy

Posted by TheMozTeam Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track...