What is Google Analytics? How will it help in SEO strategy?

What is Google Analytics? How will it help in SEO strategy?

WHAT IS GOOGLE ANALYTICS? Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How...
Doing an ESP RFP: Improving Your Vendor Selection Process

Doing an ESP RFP: Improving Your Vendor Selection Process

Nearly 5% of brands are very dissatisfied with their email service provider, and another 23% are dissatisfied, according to a Litmus poll. Many of those brands might consider switching ESPs in the months ahead. However, before any brand switches ESPs, they will likely...
Litmus Live London 2018— A Recap in Tweets

Litmus Live London 2018— A Recap in Tweets

Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees. If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our...
Building Better Customer Experiences – Whiteboard Friday

Building Better Customer Experiences – Whiteboard Friday

Posted by DiTomaso Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and...