A Quarter-Million Reasons to Use Moz’s Link Intersect Tool

A Quarter-Million Reasons to Use Moz’s Link Intersect Tool

Posted by rjonesx. Let me tell you a story. It begins with me in a hotel room halfway across the country, trying to figure out how I’m going to land a contract from a fantastic new lead, worth annually $250,000. We weren’t in over our heads by any measure,...
The Long-Term Link Acquisition Value of Content Marketing

The Long-Term Link Acquisition Value of Content Marketing

Posted by KristinTynski Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding: Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many...
Win a Ticket to Litmus Live Boston 2018

Win a Ticket to Litmus Live Boston 2018

The end of summer is fast approaching: soon we’ll have to put away our flip-flops and beach towels and dig out our sweaters. But summer ending isn’t all bad news when you have a chance to attend Litmus Live for free this September! Now is your chance to win free...
Product Class: Reporting Updates Q3 2018

Product Class: Reporting Updates Q3 2018

On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features.  Below is a recording of the webinar, including a platform demo. You...
The ROI for Email Marketing: The Good News and the Bad News

The ROI for Email Marketing: The Good News and the Bad News

Email marketing’s return on investment is 38:1 on average, according to a Litmus survey of 372 marketers worldwide. That’s both good news and bad news… [Tweet this] The good news is… That’s a ringing endorsement of email’s acceptance among consumers, its targeting and...