Better Than Basics: Custom-Tailoring Your SEO Approach

Better Than Basics: Custom-Tailoring Your SEO Approach

Posted by Laura.Lippay Just like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are...
What is an ESP?

What is an ESP?

That seems like a simple question, but it’s not—at least certainly not anymore. The meaning of the term “email service provider,” or “ESP” for short, has evolved along with the email marketing industry. A decade or so ago, most ESPs were standalone services that...
How to Manage Teams with Litmus for Enterprise

How to Manage Teams with Litmus for Enterprise

Litmus users run the gamut. Everyone from freelancers to huge companies, agencies to non-profits, use Litmus to send better email campaigns every day. And every user has their own needs when it comes to managing who has access to their account. This is especially true...
Your Guide on LiveIntent’s New Reporting

Your Guide on LiveIntent’s New Reporting

At LiveIntent, we know how valuable data can be. (That’s why we help you give your data a day job, after all!) We also know how important it is to access your data in a timely and orderly manner. That’s why we are proud to rollout our new and improved reporting...