Litmus Gives Back with Team Volunteering

Litmus Gives Back with Team Volunteering

At Litmus, we care deeply about our customers and the email community, and we’re working hard to make the email world a little better every day. But we also believe that our involvement shouldn’t stop at the end of the work day or be limited to the email community....
How to Create an “Add to Calendar” Link for Your Emails

How to Create an “Add to Calendar” Link for Your Emails

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be...
How to Maintain Brand Personality in Your Email Newsletters

How to Maintain Brand Personality in Your Email Newsletters

Guest Post Think of the emails from your favorite brand. Do you recall certain attributes of their emails that you instantly connect with? The GIFs or high-resolution images they use or maybe their unique style of writing the email? Every brand has a personality and...