The MozCon 2018 Final Agenda

The MozCon 2018 Final Agenda

Posted by Trevor-Klein MozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and we’re excited to share the final agenda with you today. There are some familiar faces, and some who’ll be on the MozCon stage for the...
LiveIntent Feature Update: KVP Reporting

LiveIntent Feature Update: KVP Reporting

Key-Value Pairs + Reporting: It’s better when they’re together. Using Key-Value Pairs, or KVPs, you can define your own targeting criteria based on first-party data specific to your subscribers or newsletters (for example, registration information collected from your...
Backlink Blindspots: The State of Robots.txt

Backlink Blindspots: The State of Robots.txt

Posted by rjonesx. Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a...
A Snapshot of an Email Team

A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing...
GDPR: What it Means for Google Analytics & Online Marketing

GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_Petteys If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the...