How I Decrease AdWords CPA By 34% In 1 Month, 77.8% In 8 Months

How I Decrease AdWords CPA By 34% In 1 Month, 77.8% In 8 Months

So how can you know this info is even credible to begin with? In case you don’t know me, I’m an 8-year experienced designer/musician-turned-organic-and-paid-growth-hacker (Google Certified) who’ve helped companies grow their PPC accounts to maximise acquisition and...
Top Tips For Product Leaders from CPO of Box

Top Tips For Product Leaders from CPO of Box

During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective...
20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting...
The Complete Guide to Direct Traffic in Google Analytics

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad...
How to Write Marketing Case Studies That Convert

How to Write Marketing Case Studies That Convert

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and...