ASO Case Study: How Wallapop Increased CVR by More Than 26%

ASO Case Study: How Wallapop Increased CVR by More Than 26%

As we all know, most Case Studies tend to paint a rather superficial picture of the strategy behind their success. Not ours! We are more than happy to divulge the secrets that drive our major wins! And to put our money where our mouth is, here’s a comprehensive, ASO...
Listen to MozPod, the Free SEO Podcast from Moz

Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true once you commit to leveling up and learning new skills. The learning curve...
The Minimalist Guide to Visual Search

The Minimalist Guide to Visual Search

Is keyword-based search not enough? 74% of consumers say text-based keyword searches are inefficient in helping them find the right product online. Think of Visual Search before...
New Findings Show Google Organic Clicks Shifting to Paid

New Findings Show Google Organic Clicks Shifting to Paid

Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the...
Special Notes for SABs Amid Decreased Local Search Visibility

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business...