by admin | Oct 3, 2017 | Email
Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting...
by admin | Oct 3, 2017 | Email
We’ve partnered with our friends at Email Monks to bring three exciting email templates to Litmus Community Templates. Email Monks tapped their deep expertise in email newsletter, template, and landing page development to produce a set of cart abandonment emails...
by admin | Oct 3, 2017 | Email
Of all the things that B2Bs are focusing on this year, it might surprise you that customer retention is the number one priority around the world. What does this mean for those of us working in the funnel? For marketers, it’s time to double down on excelling at what we...
by admin | Oct 2, 2017 | Email
Posted by zeehj The SEO case for competitive analyses “We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.” If you dropped a quarter...
by admin | Oct 2, 2017 | Email
Adapting to new technology is much like any major life change. Sometimes it’s difficult; often it’s unavoidable. But most importantly, it’s how we develop. And for marketers right now, the coming together of AdTech and MarTech is the challenge everyone seems to be...
by admin | Sep 29, 2017 | Email
With Litmus Live San Francisco, we wrapped up the third and final conference of this year’s Litmus Live season. In addition to providing lots of inspiration and actionable takeaways for your next email campaign, Litmus Live San Francisco was all about busting email...
