The POGLE Media Model: Why Email Marketing Isn’t Owned Media

The POGLE Media Model: Why Email Marketing Isn’t Owned Media

Email is the worst and most frustrating kind of owned media—because it’s not owned media at all. Email is like a pet dog. He doesn’t behave just because you “own” him. If you think of email marketing as owned media, chances are that you struggle. Perhaps you rail...
How to Track Your Local SEO & SEM

How to Track Your Local SEO & SEM

Posted by nickpierno If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the...
How and Why to Do a Mobile/Desktop Parity Audit

How and Why to Do a Mobile/Desktop Parity Audit

Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in...
Consistent Media Query Support Returning to Outlook Apps

Consistent Media Query Support Returning to Outlook Apps

Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types...
Moz’s Brand-New SEO Learning Center Has Landed!

Moz’s Brand-New SEO Learning Center Has Landed!

Posted by rachelgooodmanmoore CHAPTER 1: A New Hope A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO...