by admin | Jun 1, 2021 | Uncategorized
Download logoAfrica’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a...
by admin | May 18, 2021 | Uncategorized
Terragon Group is pleased to announce that the Consumer Data Platform (CDP) Institute has included Terragon as the only African CDP provider in their Service Provider Directory. Launched in 2016, the CDP Institute is the world’s leading vendor-neutral organisation...
by admin | May 16, 2021 | Uncategorized
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is...
by admin | May 16, 2021 | Uncategorized
Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It...
by admin | May 16, 2021 | Uncategorized
PHOTO: Sung Jin Cho | unsplash Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more...
by admin | May 16, 2021 | Uncategorized
PHOTO: Studio Romantic Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their...
