by admin | Jun 1, 2021 | Uncategorized
Download logoAfrica’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a...
by admin | May 18, 2021 | Uncategorized
Terragon Group is pleased to announce that the Consumer Data Platform (CDP) Institute has included Terragon as the only African CDP provider in their Service Provider Directory. Launched in 2016, the CDP Institute is the world’s leading vendor-neutral organisation...
by admin | May 16, 2021 | Uncategorized
Optimizely, the digital experience platform formerly known as Episerver, acquired the Zaius customer data platform to provide its users with deeper insight into customer activity. The acquisition sum was not disclosed. The transaction is complete. CDPs take in...
by admin | May 16, 2021 | Uncategorized
PHOTO: Adobe 2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate...
by admin | May 16, 2021 | Uncategorized
PHOTO: steheap Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry Update:...
by admin | May 16, 2021 | Uncategorized
In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all facets of your customer at the same...
