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Terragon Customer Data Platform (CDP) verified as a RealCDP and now equipped with Facebook Solution – Social News XYZ

Terragon Customer Data Platform (CDP) verified as a RealCDP and now equipped with Facebook Solution – Social News XYZ

by admin | Jun 1, 2021 | Uncategorized

Download logoAfrica’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a...
Terragon Group announces CDP Institute Accreditation – JBKlutse

Terragon Group announces CDP Institute Accreditation – JBKlutse

by admin | May 18, 2021 | Uncategorized

Terragon Group is pleased to announce that the Consumer Data Platform (CDP) Institute has included Terragon as the only African CDP provider in their Service Provider Directory. Launched in 2016, the CDP Institute is the world’s leading vendor-neutral organisation...
You Need Engagement, Not Necessarily a Customer Data Platform (CDP) – Customer Think

You Need Engagement, Not Necessarily a Customer Data Platform (CDP) – Customer Think

by admin | May 16, 2021 | Uncategorized

In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all facets of your customer at the same...
Customer Data Platform: What It Is and Why Marketers Need One – G2

Customer Data Platform: What It Is and Why Marketers Need One – G2

by admin | May 16, 2021 | Uncategorized

Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had...
Sitecore makes personalization, e-commerce acquisitions – TechTarget

Sitecore makes personalization, e-commerce acquisitions – TechTarget

by admin | May 16, 2021 | Uncategorized

This story was updated on April 6, 2021: Sitecore, a tech vendor with roots in web content management that continues to build its digital experience cloud, acquired the Boxever customer data platform and Four51, a headless e-commerce company. Boxever brings customer...
Upland Software acquires BlueVenn marketing automation CDP – TechTarget

Upland Software acquires BlueVenn marketing automation CDP – TechTarget

by admin | May 16, 2021 | Uncategorized

Upland Software completed an acquisition of BlueVenn, a marketing automation-centric customer data platform, this week for $54.3 million in cash. Upland hosts more than 20 cloud applications for a variety of work tasks, including document management, voice of the...
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