by admin | May 16, 2021 | Uncategorized
PHOTO: Adobe 2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate...
by admin | May 16, 2021 | Uncategorized
PHOTO: steheap Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry Update:...
by admin | May 16, 2021 | Uncategorized
In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all facets of your customer at the same...
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by admin | May 16, 2021 | Uncategorized
Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had...
by admin | May 16, 2021 | Uncategorized
This story was updated on April 6, 2021: Sitecore, a tech vendor with roots in web content management that continues to build its digital experience cloud, acquired the Boxever customer data platform and Four51, a headless e-commerce company. Boxever brings customer...
by admin | May 16, 2021 | Uncategorized
Upland Software completed an acquisition of BlueVenn, a marketing automation-centric customer data platform, this week for $54.3 million in cash. Upland hosts more than 20 cloud applications for a variety of work tasks, including document management, voice of the...
