by admin | Jun 1, 2021 | Uncategorized
Download logoAfrica’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a...
by admin | May 18, 2021 | Uncategorized
Terragon Group is pleased to announce that the Consumer Data Platform (CDP) Institute has included Terragon as the only African CDP provider in their Service Provider Directory. Launched in 2016, the CDP Institute is the world’s leading vendor-neutral organisation...
by admin | May 16, 2021 | Uncategorized
PHOTO: Mohamed Nohassi | unsplash As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless...
by admin | May 16, 2021 | Uncategorized
As we slowly return to a post-COVID world, IT leaders should raise their periscopes and review industry trends. While many organizations were busy shifting to hybrid work, updating business processes, and adjusting to changes in customer needs, the opportunities to...
by admin | May 16, 2021 | Uncategorized
We are living in a world ruled by data. A factor in nearly every decision made by businesses of all stripes, data’s power is especially felt in the marketing sector, where understanding and shaping the customer experience is essential to maintaining a healthy...
by admin | May 16, 2021 | Uncategorized
Optimizely, the digital experience platform formerly known as Episerver, acquired the Zaius customer data platform to provide its users with deeper insight into customer activity. The acquisition sum was not disclosed. The transaction is complete. CDPs take in...
