by admin | May 16, 2021 | Uncategorized
Salesforce’s marketing-oriented customer data platform has features planned for release in June to facilitate more granular segmentation, analytics and integrations with outside data sources. Enhanced segmentation features make it straightforward for marketers...
by admin | May 16, 2021 | Uncategorized
PHOTO: Rawpixel.com ON24, which provides webinar and virtual event experiences, debuted publicly this week and is valued at nearly $3 billion as of Friday. Shares for the digital experience software platform jumped to 54% after opening on the New York Stock Exchange...
by admin | May 16, 2021 | Uncategorized
adfocus Advertising trends: it’s TikTok time Globally, use of the social media and video sharing platform TikTok has doubled in the past year and brands are paying attention. While the trend has not quite hit SA yet, platforms such as YouTube...
by admin | May 16, 2021 | Uncategorized
MILFORD, Conn., Feb. 4, 2021 /PRNewswire/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering...
by admin | May 16, 2021 | Uncategorized
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is...
by admin | May 16, 2021 | Uncategorized
Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It...
