by admin | May 16, 2021 | Uncategorized
In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all facets of your customer at the same...
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by admin | May 16, 2021 | Uncategorized
Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had...
by admin | May 16, 2021 | Uncategorized
This story was updated on April 6, 2021: Sitecore, a tech vendor with roots in web content management that continues to build its digital experience cloud, acquired the Boxever customer data platform and Four51, a headless e-commerce company. Boxever brings customer...
by admin | May 16, 2021 | Uncategorized
Upland Software completed an acquisition of BlueVenn, a marketing automation-centric customer data platform, this week for $54.3 million in cash. Upland hosts more than 20 cloud applications for a variety of work tasks, including document management, voice of the...
by admin | May 16, 2021 | Uncategorized
At all levels of society, the foundations of trust are being tested like never before. Under siege by a deadly pandemic, people are questioning the trustworthiness of hallowed institutions, from governments and law enforcement agencies to scientific research...
by admin | May 16, 2021 | Uncategorized
Salesforce’s marketing-oriented customer data platform has features planned for release in June to facilitate more granular segmentation, analytics and integrations with outside data sources. Enhanced segmentation features make it straightforward for marketers...
