Hitting the right note: Learning how to show subscriber love

Hitting the right note: Learning how to show subscriber love

February is all about Subscriber Love at Litmus. We’ll be sharing stories, blog posts, and more on how you can show your subscribers and customers some love. And we’re kicking off the month with a story from our own email marketing team and how we dipped our toes into...
How to Win With OKRs and a North Star Metric

How to Win With OKRs and a North Star Metric

Solid, solid, solid summary of how to tactically combine OKRs with a “North Star” … whether you’re new to OKRs or just need a quick — and very practical — reinforcement of the principles, this is absolutely worth your...
[SaaS Basics] Website and product localization guide

[SaaS Basics] Website and product localization guide

A localization and internationalization guide with best practices and mistakes taken from 300+ SaaS companies from all over the world. Website and product localization seem to be a solid strategy during this lockdown period. A lot of companies in non-English markets,...
7 Ways To Perfect Your Negative Reverse Selling Strategy

7 Ways To Perfect Your Negative Reverse Selling Strategy

Negative reverse selling has been around for some time now and is often used to perfect marketing campaigns. If you are a salesperson or marketer, using the negative reverse selling technique can help you streamline the sales process and increase the profits of your...