What Are Subscribers Really Doing in Email?

What Are Subscribers Really Doing in Email?

What a year to look at subscriber engagement trends! People are creatures of habit, so with all the changes to routine this year, I was more than curious to dig into our State of Email Engagement report data. This is our once-a-year deep dive into the where-when-how...
Kerel Cooper talks to eMarketer about the beauty of newsletters

Kerel Cooper talks to eMarketer about the beauty of newsletters

What do grocery delivery, online shopping, remote work, and email newsletters have in common? They’ve all been accelerated by the pandemic. The fourth one might surprise you, but how many newsletters have you read today alone? The need for content has been prolific in...
What Exactly a “Good CTA” is?

What Exactly a “Good CTA” is?

To be honest, there is no “secret formula” behind a good CTA button. It’s all about A/B testing and coming up with the right combination of call-to-action buttons. A lot of people think that sprinkling CTA buttons is just another process of store...