by admin | Nov 11, 2020 | Email
If you look at enterprise deals, for example, in most cases, the decision happens by committee, a lot of in-person meetings, getting on a plane, shaking hands, etc. But ever since COVID, you realize that it’s probably not going to be able to happen for a long time,...
by admin | Nov 11, 2020 | Email
What a year to look at subscriber engagement trends! People are creatures of habit, so with all the changes to routine this year, I was more than curious to dig into our State of Email Engagement report data. This is our once-a-year deep dive into the where-when-how...
by admin | Nov 11, 2020 | Email
How do you structure and write an email that both gets more replies and pleases your prospects? What’s the perfect email structure that’s destined to drive the outcomes you’re targeting? Whether that’s a meeting, subscription, free trial,...
by admin | Nov 11, 2020 | Email
What do grocery delivery, online shopping, remote work, and email newsletters have in common? They’ve all been accelerated by the pandemic. The fourth one might surprise you, but how many newsletters have you read today alone? The need for content has been prolific in...
by admin | Nov 11, 2020 | Email
To be honest, there is no “secret formula” behind a good CTA button. It’s all about A/B testing and coming up with the right combination of call-to-action buttons. A lot of people think that sprinkling CTA buttons is just another process of store...
by admin | Nov 11, 2020 | Email
Your content marketing strategy is nothing without your team writing guest posts. Here’s how we succeeded at guest posting — and how you can,...
