Litmus Live Week 2020: Day 3 Highlights

Litmus Live Week 2020: Day 3 Highlights

Day 3… wow, amirite?! From DJ Elliot spinning at lunch to the answers we got to the best possible email movie names. Here’s Jason Rodriguez’s and my re-cap on live sessions for the day, with social additions compliments of Whitney Rudeseal-Peet. If you haven’t...
What is data-driven marketing and why you should adopt it?

What is data-driven marketing and why you should adopt it?

Data-driven marketing is scary for executives and managers because it’s unknown territory. Most of our clients faced the same challenge: going out of their comfort zone. Eventually, they decided to get out.   How??   As the decision-maker, you don’t need to know...
What Shifts in Product Demand Mean for SEO

What Shifts in Product Demand Mean for SEO

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It...
How to Increase Customer Lifetime Value in eCommerce

How to Increase Customer Lifetime Value in eCommerce

✅ Why brands should focus on their e-commerce customer lifetime value (CLTV) ✅Why re-engagement campaigns are the next “big thing” in the e-commerce world ✅ What makes an excellent re-engagement campaign that will improve your conversion rates significantly Customer...