by admin | May 30, 2018 | Email
The phrase “brand safety” seems pretty simple. But is it so easy to achieve while also fulfilling the other needs of a campaign? Marketers, of course, want their messages shown to verified human beings and to be sure those people can actually see the ads. That’s...
by admin | May 29, 2018 | Email
Posted by Dr-Pete I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because it’s a ton of work, outreach, and follow-up. There are plenty of times, though, where I’ve got a good piece of content...
by admin | May 28, 2018 | Email
Posted by Tom.Capper If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is...
by admin | May 25, 2018 | Email
Posted by randfish Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to...
by admin | May 25, 2018 | Email
Building amazing email campaigns is challenging. From design and development to testing across email clients, there’s a lot to worry about. 49% of brands spend two weeks or more producing an email campaign, with most of that time going towards the development, review,...
by admin | May 24, 2018 | Email
How can a professor and psychologist achieve cultural stardom and what marketing strategies does he or she has to use to get there. Dr Jordan Peterson has emerged himself from obscurity and moved to the stardom in a breakneck speed. As a growth study, I’ve...
