2018 Email Marketing Kickoff: Webinar Recording + Q&A

2018 Email Marketing Kickoff: Webinar Recording + Q&A

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months...
Is Your Inbox Asking You to Unsubscribe? Don’t Panic.

Is Your Inbox Asking You to Unsubscribe? Don’t Panic.

It used to be that inbox providers like Gmail or Yahoo! Mail would simply send and receive emails. They have since taken on a much bigger role in managing emails, from organizing and prioritizing to helping consumers declutter their inboxes. The latest wave of...
An Introduction to Google Tag Manager

An Introduction to Google Tag Manager

Posted by Angela_Petteys Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google...
Google Questions and Answers: A Case Study

Google Questions and Answers: A Case Study

Posted by MiriamEllis Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners...