by admin | May 16, 2021 | Uncategorized
PHOTO: Sung Jin Cho | unsplash Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more...
by admin | May 16, 2021 | Uncategorized
PHOTO: Studio Romantic Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their...
by admin | May 16, 2021 | Uncategorized
PHOTO: Mohamed Nohassi | unsplash As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless...
by admin | May 16, 2021 | Uncategorized
As we slowly return to a post-COVID world, IT leaders should raise their periscopes and review industry trends. While many organizations were busy shifting to hybrid work, updating business processes, and adjusting to changes in customer needs, the opportunities to...
by admin | May 16, 2021 | Uncategorized
We are living in a world ruled by data. A factor in nearly every decision made by businesses of all stripes, data’s power is especially felt in the marketing sector, where understanding and shaping the customer experience is essential to maintaining a healthy...
by admin | May 16, 2021 | Uncategorized
Optimizely, the digital experience platform formerly known as Episerver, acquired the Zaius customer data platform to provide its users with deeper insight into customer activity. The acquisition sum was not disclosed. The transaction is complete. CDPs take in...
