by admin | May 16, 2021 | Uncategorized
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is...
by admin | May 16, 2021 | Uncategorized
Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It...
by admin | May 16, 2021 | Uncategorized
PHOTO: Sung Jin Cho | unsplash Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more...
by admin | May 16, 2021 | Uncategorized
PHOTO: Studio Romantic Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their...
by admin | May 16, 2021 | Uncategorized
PHOTO: Mohamed Nohassi | unsplash As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless...
by admin | May 16, 2021 | Uncategorized
As we slowly return to a post-COVID world, IT leaders should raise their periscopes and review industry trends. While many organizations were busy shifting to hybrid work, updating business processes, and adjusting to changes in customer needs, the opportunities to...
